Company:
Vela Scarves
Year:
2025
Project:
Type Treatment
Overview
To mark the spiritual significance of Ramadan, VELA released a limited-edition jasmine chai candle titled al-badr, Arabic for “the full moon,” a symbol deeply tied to the lunar Islamic calendar. The candle’s sleek black vessel and soft green wax are paired with refined typography to create a product that feels both sacred and modern.
Problem
VELA needed a type treatment that didn't feel overly ornamental or cliché. The Arabic word al-badr carries cultural and spiritual meaning, and the challenge was to visually reflect its meaning in a way that felt emotionally resonant, while also aligning with VELA’s elevated and contemporary brand aesthetic.
Solution
Using the Foda New Arabic font as a foundation, I customized the type treatment by adjusting kerning, ligature behavior, and glyph proportions to give the word a better visual rhythm. The final design weaves together typography, fragrance, and culture to create a product that honors the sacred while remaining rooted in VELA’s modern visual language.
