Company:
Vela Scarves
Year:
2025
Project:
Type Treatment
Overview
To mark the spiritual significance of Ramadan, VELA released a limited-edition jasmine chai candle titled al-badr, Arabic for “the full moon,” a symbol deeply tied to the lunar Islamic calendar.
Using the Foda New Arabic font as a foundation, I customized the type treatment by adjusting kerning, ligature behavior, and glyph proportions to give the word a better visual rhythm. The final designed typography brings a traditional feel while remaining rooted in VELA’s modern visual language.





