Company:
Vela Scarves
Year:
2025
Project:
Product Design
Overview
The VELA Lira Charm is a versatile accessory developed as part of the Baladi Capsule, inspired by traditional Turkish gold adornment. Based on Marwa’s vision to reinterpret our classic hoop charm in a more ornate, heritage-driven style, the design introduces a double-coin motif with engraved detailing and fringe accents.
A subtle VELA icon is integrated into the front, grounding the piece in brand identity. Released in both gold and silver, the charm is designed for versatility: worn on a hijab hoop, as an earring, or styled as a bag charm, keychain, or phone accessory.



