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Lira VELA Charm

Company:

Vela Scarves

Year:

2025

Project:

Product Design

Overview

The VELA Lira Charm is a versatile accessory developed as part of the Baladi Capsule, inspired by traditional Turkish gold adornment. Based on Marwa’s vision to reinterpret our classic hoop charm in a more ornate, heritage-driven style, the design introduces a double-coin motif with engraved detailing and fringe accents.

A subtle VELA icon is integrated into the front, grounding the piece in brand identity. Released in both gold and silver, the charm is designed for versatility: worn on a hijab hoop, as an earring, or styled as a bag charm, keychain, or phone accessory.

Let’s Chat!

Location:

Orange County, California

Let’s Chat!

Location:

Orange County, California

Abstract image

Let’s
Chat!

Location:

Orange County, California