Om Al Dunya is an Egyptian heritage hijab and collaborative artist design created for VELA's Baladi By You collection, rooted in Egyptian visual culture and personal identity. Inspired by traditional khayamiya textiles, the print reinterprets intricate geometric patterning through a bold, contemporary lens.

The phrase Om Al Dunya (mother of the world) is written throughout the design in Arabic, anchoring the piece in both language and place. The result is a scarf that feels expressive, cultural, and unapologetically vibrant.

The scarf was designed on traditional modal, as well as a modified silk square version.